On July 11, 1966, Srila Prabhupada incorporated a new religious movement called ISKCON, the International Society for Krishna Consciousness.
The seven Purposes of ISKCON:
a) To systematically propagate spiritual knowledge to society at large and to educate all peoples in the techniques of spiritual life in order to check the imbalance of values in life and to achieve real unity and peace in the world.
b) To propagate a consciousness of Krishna, as it is revealed in the Bhagavad Gita and the Srimad Bhagavatam.
c) To bring the members of the Society together with each other and nearer to Krishna, the prime entity, thus to develop the idea within the members, and humanity at large, that each soul is part and parcel of the quality of Godhead (Krishna).
d) To teach and encourage the sankirtana movement, congregational chanting of the holy names of God as revealed in the teachings of Lord Sri Chaitanya Mahaprabhu.
e) To erect for the members and for society at large, a holy place of transcendental pastimes, dedicated to the personality of Krishna.
f) To bring the members closer together for the purpose of teaching a simpler and more natural way of life.
g) With a view towards achieving the aforementioned Purposes, to publish and distribute periodicals, magazines, books and other writings.